ProblemDespite the stickers’ mass popularity,
they were unsustainable for our team to
maintain and grow internally.We needed a more scalable solution.

Diagram of the Custom Stickers frame. Diagram of the Custom Stickers frame.
SolutionPersonality and expression, at the
intersection of creativity and Gen AI.That’s where Custom Stickers thrived.

Generated stickers scattered on a Miro board beside the stickers panel, offering a shareable sticker sheet.

Some photos from the in-person sticker printing experience at our event in San Francisco.

A sketched figure curled up inside a box, then climbing out of it.

LearningThinking outside the boxto connect business and craft.

Advocating for craft and delight often means navigating conflicting business priorities. This project pushed me to think beyond standard constraints, proving that expanding a project’s creative ambitions can turn dismissed ideas into features that serve the broader company vision.

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